Branding Proposal

for Our Yoga, a yoga studio in Hong Kong

The Brief

I was asked to do a branding proposal for Our Yoga to go through their websites to look for area of improvements.

Challenges

After going through their brand website, I figured their brand is not consistent enough but I thought they succeeded in achieving what the brand strive for which was to provide a haven in the hectic city of Hong Kong. It is the place for tranquility and relaxation.

The Solution

This branding proposal offers solutions in 3 different areas, which is their logo, colours and typeface.