Beame

Social media branding of the invisible aligner which empowers the youth

The Brief

With the reference of the branding guidelines for Beame, a social media guideline is needed as well for their Instagram. Beame is a brand which aims to earn more local market share of HK.

Challenges

A consistent look and feel has to be conveyed to align with the existing branding This is a project which is more on adaptation instead of creation.

The Solution

While referencing competing brands in HK like Smile Direct Club, Zenyum and Invisalign. A brand-colour-focus approach was adapted to give viewers a clear impression of the brand, nevertheless, a humorous approach on visual and copy was taken to help the brand stands out.